Sales

Community members value trust in a community space, and typically have been burned once or twice by Sales teams trying to use communities as just another selling channel. But if Sales and Community teams work together, they can create boundaries that maintain that trust between members and the company.

METRICS

# of community-qualified leads, time to close

COMMUNITY & SALES CAN WORK TOGETHER TO

source potential leads within the community without risking losing trust

better understand what your best and target customers look like

build early relationships with ideal customers without needing the usual sales cycle tactics to stay in touch