What Does It Mean to Be Community-Led?
Being Community-Led means more than just having a community. It requires putting community at the heart of your business, and leaning on that community to map the way forward. When community is done right — as illustrated below — it’s a thread that runs through and empowers your entire organization.
Before
Now
Broadcasting
Companies talk at people via traditional, one-to-many channels.
Connecting
Companies focus on building many-to-many relationships.
Undervalued
Community is treated as an afterthought, without staff or resources.
Empowered
Community teams have the resources they need to succeed.
Siloed
Community is siloed, without the ability to impact the entire organization.
Cross-Functional
Community is a core thread that runs through the entire organization.
Transactional
The sole purpose is to drive leads and other value for the company.
Symbiotic
Community provides value for both the company and members.