Marketing

Community and Marketing should work in tandem to ensure a cohesive message is being shared across all the channels you use to speak to existing community members, customers, and prospects. With a deep understanding of each team's goals, you can seamlessly create content that speaks to your ideal customer, share thought leadership, and elevate and champion community members to foster loyalty.

METRICS

% UGC
funnel conversion rate
# of reshares on social
referrals
# social mentions

COMMUNITY & MARKETING CAN WORK TOGETHER TO

better target audiences by creating a unified persona and member journey from audience to customer

increase brand affinity, brand awareness, and ultimately market share

establish a brand voice that gives your organization an opportunity to stand out against competitors

build trust in your product and organization by producing content that highlights your organization as a thought leader in your industry